according to Deputy General Ma Jinjiang Mingwei Shoes Co., Ltd. Defeng introduces, last year, the small "Camel" based on camel, army green outdoor main color, also joined the many colorful elements, to make shoes more alive. "This is considered from the consumer, but, no matter how 'Lust', we design are always around 'Teenagers outdoor' the brand positioning." Ma Defeng said.
appears in the Jianhua Zhu, and cheap mbt shoes adult shoes have very different requirements, children of color, color is to open the children's invisible key of soul, through to "color" pleasing products and marketing promotion, communication can produce a kind of invisible but very effective, very naturally will cause consumers purchase behavior.
industry color wind stronger, but the color marketing into the children's shoes industry, and >
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in addition to outdoor brand, fashion brand children's shoes more so. The reporter saw in the Baba made the hall, all kinds of fashion shoes have everything that one expects to find. "This year we particularly increased R & D efforts, psychological specifically for 80 young mother do the research, most of mbt shoes hk the young mother love their children dressed very fashionable, very bright, so in the design on the us into a lot of fashion color elements, is hoping to impress the young mother and children in the first time." Baba make brand person in charge Zhang Zhifeng said, the past and the brightly coloured children's shoes, children's shoes enterprises now pay more attention to in the design, the colors and accessories is also more and more and fashion standards, everyone in a more professional and mature direction to go.
fashion is everywhere, fashion color of the wind has begun to spread in the children's world. Recently, positioning Dumont shoes instead of comprehensive outdoor, put forward "position of leisure outdoor" run thin silent, products into the "fashion color" elements; Mingwei's little "Camel" based on previous camel, army green outdoor main color, also melt into the more color elements.
good dog, Baba tease, red Yadi and a number of children's shoes enterprises to fashion brand positioning also into a lot of fashion color elements, even from the Zhejiang brand E3 shoes also directly hit "brand positioning children of color shoe", launched a series of color marketing.
recently, has always been to outdoor flagship Dumont shoes, in the previous partial dark products series, boldly into the fashion color elements. "Now, we have a pair of shoes, there are at least two kinds of color, there are more than three or four kinds of. Each pair of shoes, at least one light tone." Jinjiang Huakun shoe industry limited company chairman Jianhua Zhu said, before their products to the outdoor shoes mainly, supplemented by comprehensive shoes, outdoor shoes, professional outdoor. In the past few years from foreign trade to domestic practice, create their own brand of products, decided to shift the focus to the "outdoor" field.